About Us

Welcome to Lace Up!

We’re two young entrepreneurs with a passion for sneakers, streetwear, and the vibrant community that’s grown around them. Over a decade ago, we fell in love with the art of sneaker culture—the designs, the stories, and the way a perfect pair can transform an outfit. But one thing always stood out: the power of details.

That’s why we created Lace Up—a brand dedicated to bringing the perfect finishing touch to your sneakers. Our mission is simple: to offer premium-quality shoelaces that match the exact styles of iconic and trendy sneakers, allowing you to refresh your favorite kicks or elevate your custom designs.

We know sneakers aren’t just shoes—they’re a lifestyle, a statement, and a way to connect with others who share the same passion. With that in mind, we’ve poured our love for sneaker culture into every lace we produce.

At Lace Up, it’s about more than just the product—it’s about the community. Whether you’re a collector, a customizer, or just someone who wants to keep their sneakers looking fresh, we’re here to help you express yourself one lace at a time.

Thank you for supporting our small, independently-owned business. Together, let’s lace up and step into the future of sneaker culture.

Stay fresh,
The Lace Up Team